Behavioral Science & Change Leadership
Dr. Michelle Rozen
The Change Doctor — Behavioral Science, Leadership & Change
"From Overthinking to Action"
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The Biography
Dr. Michelle Rozen is a behavioral scientist, bestselling author, and one of today's most sought-after keynote speakers on leadership and change. Known globally as "The Change Doctor," she holds a Ph.D. in psychology and is the founder of the Dr. Rozen Institute, where she leads original research on decision-making, goal execution, and AI adaptation in the workplace. Dr. Rozen is the author of the USA Today and Success Magazine national bestseller The 6% Club, along with The Change Doctor's Playbook for Adapting to AI. Her proprietary frameworks — including The 6% Club and The 0-10 Rule™ — are used inside Fortune 100 and Fortune 500 organizations to help leaders and teams move from overthinking to action. She has worked with brands including Pfizer, Coca-Cola, CVS Health, Johnson & Johnson, Cisco, and the American Banking Association, translating peer-reviewed behavioral science into practical, science-backed strategies that drive measurable results.
Signature Topics
Known as "The Change Doctor," Michelle is a behavioral scientist whose research found that only 6% of people consistently follow through on goals — her keynote, based on her bestselling book The 6% Club, gives leaders science-backed tools for actually executing change rather than just announcing it.
Michelle's research on AI adoption surveyed 5,000 professionals to identify the emotional barriers holding teams back from adopting new technology — she pairs that data with practical tools for building genuine buy-in, not just compliance.
In Their Own Voice
Video reel — captions available on the platform. Open original.
Trusted By
Selected organizations Dr. Michelle has moved — through EQ Inspire and beyond.